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Brighton is famous for many things, and coaching is certainly one of them. During the summer months coaches from the four operators based in Brighton—Alpha, Campings, Unique, and Southdown—would line up along Madeira Drive adjacent to the seafront with boards along the sides of their coaches advertising excursions to a variety of locations in Sussex, Kent, Hampshire, and Surrey. These attracted not only tourists in the area but also local people who would travel once or twice every week. These operators had premises in or around the town with an array of advertising potential exploited; Campings led the way with their Aquarium booking office to the right of the entrance to this famous attraction. This book relives coaching in Brighton from tours and excursions to private hires and contracts, taking in the heyday of the early 1960s through to the sad decline of traditional coaching in the 1980s.